Product Marketing · B2B SaaS · New York City
I'm a product marketer who owns positioning, launches, and sales enablement end to end. Most recently I built the messaging and enablement system that 300+ enterprise sellers use every day.
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Focus GTM strategy, launches, enablement
Also AI-assisted sales workflows
80%
of a 300+ rep sales team adopted my AI prospecting guide within 60 days
~80%
less time spent on account research per rep, by sales leadership estimate
300+
sellers and channel partners enabled through one asset library I rebuilt
~20%
YoY enterprise revenue growth that my launch messaging contributed to
Each project is laid out the way I'd brief a launch: what was broken, what I built, and what changed.
Product launch
Outcome
Messaging became the source of truth on every sales channel
Context
Enterprise shippers were dealing with multi-day transit delays and high damage rates at legacy carrier sorting hubs.
Action
As the sole product marketer, I led the go-to-market repositioning of a same-day cross-docking service. I built the "bigger, better, faster, farther" positioning from competitive research and wrote the buyer landing pages, solution briefs, and joint sales decks.
Result
Sales and the company website adopted the messaging as the source of truth, and it contributed to double-digit YoY enterprise revenue growth.
Case Study_ Product Solution.pdfSales enablement · AI
Outcome
80% of reps adopted it in 60 days
Context
A 300+ rep enterprise sales team spent 2+ hours a day qualifying leads for specialized last-mile and cross-docking services.
Action
I designed a weighted fit-scoring framework (geography, SLA alignment, volume and density, technology, use-case fit) and delivered it as an AI prompt guide. I validated the weights with Sales and Strategy leadership and tested every prompt version at least 15 times.
Result
80% of reps used the guide within 60 days, and research time dropped by an estimated ~80% based on rep and leadership feedback.
Case Study_ AI Prospecting Guide .pdfPositioning
Outcome
One positioning framework for 300+ stakeholders
Context
Sales, Marketing, and Solutions Engineering had no single source of truth for enterprise positioning, so messaging drifted across buyer channels.
Action
I built a messaging blueprint covering brand vision, pain points by persona, feature-to-benefit mapping, and competitive objection handling.
Result
It became the foundation for customer-facing collateral, website copy, and enablement decks used by 300+ cross-functional stakeholders.
B2B Messaging Source of Truth.pdfGo-to-market
Outcome
5+ teams aligned on one launch timeline
Context
A major B2B enterprise launch needed a standard framework so cross-functional teams could run enablement and adoption in step.
Action
I wrote an end-to-end GTM plan covering persona positioning, enablement milestones, multi-touch campaigns, and a cross-functional launch timeline.
Result
Sales, Product, CS, Marketing, and Support worked to shared launch milestones and measurable adoption KPIs.
Sample Go-to-Market Plan.pdfCampaign
Outcome
5,000+ new app downloads in 2 months
Context
A VSC partner company wanted to encourage people to get vaccinated by offering cash prizes.
Action
I wrote the copy for the campaign launch and the email nurture sequence that followed.
Result
The campaign drove 5,000+ new app downloads within two months of launch.
I set the positioning and then build the assets myself. Good product marketing needs both the roadmap and the hands-on delivery.
I prioritize positioning, enablement, and launches by their effect on pipeline velocity and adoption.
I audit competitors, collect voice-of-customer feedback, and use generative AI workflows to scale what a small team can ship.
If a complex enterprise product can't be explained in plain English, the positioning isn't ready yet.
About Me
Roadie ·
Product marketing
Basis Technologies
Product marketing
VSC
Product communications
I'm a product marketer based in New York City with 5+ years of experience bringing B2B SaaS and logistics technology to market.
I've built product marketing at early-stage startups and scaled it at established companies like Roadie, a UPS company. My background in Political Science and Black Studies shapes how I think about audiences, and it pushes me toward go-to-market ideas that don't look like everyone else's.
Outside of work I'm usually planning the next trip. Most recently that was the beaches of Copacabana in Brazil.
I'm always glad to hear from product and marketing leaders. Email is the fastest way to reach me, and I'm happy to send my resume and additional work samples.
linkedin.com/in/shamarijcoleman
Based in
Brooklyn, New York