• Context: A 300+ rep enterprise sales team struggled to quickly qualify leads for specialized last-mile and cross-docking offerings, spending 2+ hours a day on prospecting research. 

• Action: Designed a weighted fit-scoring framework (geography, SLA alignment, volume and density, technology, use-case fit) delivered as an AI prompt guide. Validated the weights with Sales and Strategy leadership and tested each prompt version at least 15 times. 

• Result: 80% of reps accessed the guide within 60 days, and rep research time dropped by an estimated ~80%, based on rep and leadership feedback. 

• Context: Cross-functional teams across Sales, Marketing, and Solutions Engineering lacked a unified "single source of truth" for enterprise solution positioning, leading to fragmented messaging across buyer channels.

• Action: Architected a comprehensive Messaging Source Blueprint defining core brand vision, multi-persona pain point matrices, feature-to-benefit mapping, and competitive objection-handling scripts.

• Result: Established the foundational positioning framework for all customer-facing collateral, website copy, and enterprise enablement decks across 300+ cross-functional stakeholders. 

• Context: Required a standardized GTM framework to orchestrate cross-functional team execution, sales enablement, and customer adoption for a major B2B enterprise solution.

• Action: Authored an end-to-end GTM plan establishing buyer persona positioning, sales enablement milestones, multi-touch marketing campaigns, and a cross-functional launch timeline.

• Result: Aligned 5+ internal departments (Sales, Product, CS, Marketing, Support) around unified launch milestones and measurable adoption KPIs. 

Launched a public health awareness campaign with a VSC partnered company to incentivize consumers to get covid vaccinations in exchange for monetary prizes.

Work included building out copy for the campaign launch and email nurture campaign, which drove 5000+ new app downloads within 2 months of launch.